If you are launching your own coffee brand, you’ll have many decisions to make. Undoubtedly the most important of these is the coffee that you use.
You’ll be faced with two primary choices. You can make use of an established brand, and trade in on success that has already been established. There is a reason that many businesses franchise a coffee chain, such as Starbucks or Costa, in their property. Customers recognise and trust these brands. Along with popular home brands such as Taylors, you’ll have plenty of options when it comes to importing wholesale coffee beans for your brand.
For us, most importantly from your perspective is the ability to forge your own identity by creating a unique White Label coffee brand. There is no shortage of suppliers willing to provide such a service. This means that what you lack in immediate brand awareness can be made up in bespoke branding of your product. There are pros and cons to both approaches, so let’s assess each option in turn.
If you are considering wholesale or white label, don’t forget that we offer a range of products to fit your needs. Calm Recovery supplies the UK with all of the White Label CBD Coffee options that will suit your requirements.
Wholesale CBD Coffee
Everybody has a preferred brand of coffee while shopping in the supermarket, and most of us will gravitate to one high street chain over another while taking a break from shopping. This means that you can cash in on familiarity if you so choose – although, naturally, you risk potentially alienating customers that retain loyalty to a rival!
With a CBD wholesale brand, such as Calm Recovery, you can also set the mind of ethical customers at rest. We feel that we stand apart from other brands, and with the ability to allow you to put your own stamp on our finest coffee. Established brands have established their eco-friendly credentials, and your customers will be assured that your coffee is organic and fair trade. This could be the difference between attracting business and not in the early days. Customers with strong views, allergies or other dietary requirements may prefer to take a, “better the devil you know” approach.
Calm Recovery’s CBD Wholesale service can be very cost-effective in the short-term. With most wholesalers, you’ll need to order in huge bulk, and you’ll be supplied for quite some time with no further work required. But when you are just starting out, you may not have the budget or resources available to cater for this. We have a very low minimum order quantity, meaning your CBD coffee business can be up and running with little risk.
White Label Coffee
‘White Label’ is a term that originated within the music industry. It was used to describe records that were not available on general sale, used exclusively by DJs. The name came from the generic, blank label that adorned the vinyl. Don’t mistake white labelling for private labelling – they are different business practices.
The food industry has now embraced the concept of white label packaging. In essence, you will be creating your own brand. You’ll still be importing your coffee beans from an established wholesaler. You will not be able to amend the ingredients of the beans, or request changes to the production process. You can, however, market the coffee as your own invention. Nobody will ever know the source of your supply, but when you make your first order, you will know by quality and taste that Calm Recovery offer the best CBD White Label UK choices – you only need to try us.
White label products can be an indispensable marketing tool. Given time, you could build a following to rival the aforementioned high street chains. Once you establish a loyal audience, your coffee can become a by-word for quality and taste. Naturally, though, there will be costs involved at the beginning of your journey.
You will need to invest in experienced graphic designers and marketers to create and promote your packaging. You may also find that it takes a while to gain the following that you crave. We live in a fast-paced world and many people crave convenience. Taking a chance on a new brand can be seen as a risk. If you can convince people to give your coffee a try, however, the rewards can be substantial.
So, which is Best?
Honestly, there is no hard and fast rule as to which approach is best. Every business has different needs, so you will need to make a judgment call based on your own circumstances.
If you are keen to build a loyal customer base and have limited experience, it may be best to begin with a wholesale brand. There is nothing to say that this needs to be a permanent approach, though. As you gain experience and expertise, a bespoke white label brand becomes increasingly appealing.
Of course, by teaming up with Calm Recovery you can enjoy the best of both worlds. Part of our offering is wholesale coffee beans, and we have spent years fine-tuning the taste of our produce to achieve perfection. Should you choose us as your supplier, you’ll have the choice of a range of flavours. It’s up to you if you’d like to infuse your coffee with CBD oil. We think it’s a great move, but we’re probably biased.
Calm Recovery can also help your white label products if that’s a choice you make, though. Our talented and dedicated in-house designer will always be happy to help in any way. Working together, we can grow your business and help you achieve everything that you’re capable of, whether you choose white label or wholesale coffee based products in the UK.
If you’d like to know anything more about Calm Recovery’s CBD Wholesale, or our CBD White Label UK and what we offer, don’t hesitate to contact us.